STRATEGI KOMUNIKASI PERSUASIF MARKETING OFFICER BANK SUMSEL BABEL DALAM MENARIK MINAT DEBITUR PROGRAM KUR (STUDI PADA BANK SUMSEL BABEL CABANG KAPTEN A. RIVAI)

AWALI, NAUFAL RIZKY and Lionardo, Andries and Murti, Krisna (2023) STRATEGI KOMUNIKASI PERSUASIF MARKETING OFFICER BANK SUMSEL BABEL DALAM MENARIK MINAT DEBITUR PROGRAM KUR (STUDI PADA BANK SUMSEL BABEL CABANG KAPTEN A. RIVAI). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281722060.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031281722060_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (11MB) | Request a copy
Preview	Text RAMA_70201_07031281722060_0001057901_0025078807_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031281722060_0001057901_0025078807_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (676kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (451kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (559kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_05.pdf - Published Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (756kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (411kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (329kB) | Request a copy
	Text RAMA_70201_07031281722060_0001057901_0025078807_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (535kB) | Request a copy

Abstract

This study aims to determine the persuasive communication strategy of the marketing officer of the Sumsel Babel bank, Captain A Rivai branch, Palembang city. This study uses qualitative research methods, research data from primary data through in-depth interviews with the head of the marketing division officer of Bank Sumsel Babel and staff marketing officer of Bank Sumsel Babel, drawing key informants through literature, photos or drawings, documentation, based on the results of research analysis have been obtained in the field, indicating that the Persuasive Communication Strategy marketing officer of Bank Sumsel Babel banag Captain A. Rivai Palembang city is appropriate and fulfills all three dimensions according to the theory of persuasive communication strategies expressed by Melvin L. Defleur & Sandra J. Ball Roceach namely psychodynamics, sociocultural & meaning construction Keywords: Persuasive Communication Strategy, Marketing Officer, Bank Sumsel Babel, Captain A. Rivai branch

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi Persuasif, Bank Sumsel Babel cabang Kapten A. Rivai
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Naufal Rizky Awali
Date Deposited:	31 Jan 2023 07:37
Last Modified:	07 Feb 2023 03:53
URI:	http://repository.unsri.ac.id/id/eprint/88722

Actions (login required)

View Item