PENGGUNAAN PRODUK-PRODUK KOSMETIK DI KALANGAN MAHASISWA UNIVERSITAS SRIWIJAYA YANG MENONTON BEAUTY VLOGGER (Studi Pada Mahasiswa Angkatan 2016-2018 Kampus Palembang)

NURHALIZA, PUTRI and Lidya, Eva and Isyanawulan, Gita (2022) PENGGUNAAN PRODUK-PRODUK KOSMETIK DI KALANGAN MAHASISWA UNIVERSITAS SRIWIJAYA YANG MENONTON BEAUTY VLOGGER (Studi Pada Mahasiswa Angkatan 2016-2018 Kampus Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

This final project is entitled "The Use of Cosmetic Products Among Sriwijaya University Students Who Watch Beauty Vloggers (Study on Students of Class 2016 -2018 Palembang Campus)". Sriwijaya University is a state university in Palembang City which has two campuses, namely in Inderalaya and in Palembang City. Students at Sriwijaya University Palembang Campus have a rapidly developing makeup style that follows trends among students because it is influenced by beauty vlogger shows on social media such as YouTube. The purpose of this research is to understand the effect of beauty vloggers among students of Sriwijaya University Palembang Campus and the meaning of beauty for students of Sriwijaya University Palembang Campus. The method used in this research is descriptive qualitative with data collection techniques in the form of observation, interviews, and documentation. The analytical tool used is Alfred Schutz's Phenomenology Theory. The results showed that there is a role of beauty vloggers in choosing beauty products among students of Sriwijaya University Palembang Campus, namely in the form of selecting makeup products, how to use makeup, the responses obtained by students of Sriwijaya University Palembang Campus after watching beauty vlogger shows and the meaning of beauty for students of Sriwijaya University Palembang Campus that beauty does not have to be bright and by using makeup can make it more appreciated. Keywords : Role, beauty vloggers, students’ university

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Peran, beauty vlogger, mahasiswa
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology H Social Sciences > HM Sociology > HM621-656 Culture
Divisions:	07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User:	Putri Nurhaliza
Date Deposited:	01 Feb 2023 03:26
Last Modified:	01 Feb 2023 03:26
URI:	http://repository.unsri.ac.id/id/eprint/88922

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