PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSUMEN (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA)

PUTRI, NOVI SARI and Maulana, Ahmad and Nailis, Welly (2023) PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSUMEN (STUDI PADA MAHASISWI FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the effect of emotional marketing on wardahfoundation product on consumer satisfaction (study on Student of The Faculty of Economics, Sriwijaya University). This study uses a quantitative approach with the method of collecting data through questionnaires. The population in this study is The Student of Faculty of Economics Sriwijaya University who used wardah foundation product. The sampling method used purposive sampling with a total sample of 100 respondents. This study uses quantitative analysis techniques, hypothesis testing, double linear regression analysis and coefficient of determination. The results showed that the variables money (X2) and equity value (X4) had a partially significant effect on the consumer satisfaction variable with t value of 1,702 and 6,837 respectively, as well as a significant value of 0,000 and 0,002 respectively.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Emotional Marketing, Product, Money, Experience, Equity Value, Energy, Kepuasan Konsumen
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory > HB535-551 Interest
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Novi Sari Putri
Date Deposited:	02 Feb 2023 04:28
Last Modified:	02 Feb 2023 04:28
URI:	http://repository.unsri.ac.id/id/eprint/89063

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