PENERAPAN SISTEM INFORMASI PELAYANAN PELANGGAN BERBASIS E-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA ISTANA ELEKTRONIK

KURNIA, ERWAN and Wedhasmara, Ari and Heroza, Rahmat Izwan (2018) PENERAPAN SISTEM INFORMASI PELAYANAN PELANGGAN BERBASIS E-CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA ISTANA ELEKTRONIK. Undergraduate thesis, Sriwijaya University.

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Abstract

The number of electronic companies that are developing in Palembang at this time, certainly makes business people in the electronics field required to be able to compete in the electronic market in Palembang. Istana Elektronik is a long-established electronic store in Palembang. The problem faced by the Istana Elektronik is that there are many business people who sell similar products and many customers are more interested in meeting electronic needs at rival stores. Therefore because of the absence of a media that provides ease of communication in interacting with customers, it is necessary to implement Electronic Customer Relationship Management which only focuses on the concept of retain that is retaining existing customers. Many benefits are provided by ECRM for companies, namely, one of them is the company can reach consumers on a wider scale, and receive complaints and find out the what customers wants, so that it immediately corrects complaints and applies customer desires. In the end, with the implementation of E-CRM, there will be customer loyalty towards the Istana Elektronik. So we can conclude that the results of the design of the information system in the Istana Elektronik based on E-CRM to maintain customers and be used as reference for the company to determine the sales strategy at Istana Elektronik for the progress of the company.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Information System Of Customer Supports, E-CRM
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	26 Sep 2019 01:18
Last Modified:	26 Sep 2019 01:18
URI:	http://repository.unsri.ac.id/id/eprint/8922

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