PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT DENGAN MENGGUNAKANFRAMEWORK OF DYNAMIC CRM PADA TOKO OUTDOOR ADVENTURE KEY (OAK) PALEMBANG

SAVALINO, RIZKI TERRI and Ermatita, Ermatita (2018) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT DENGAN MENGGUNAKANFRAMEWORK OF DYNAMIC CRM PADA TOKO OUTDOOR ADVENTURE KEY (OAK) PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Toko outdoor adventure key (OAK) Palembang merupakan salah satu tempat penjualan alat kegiatan outdoor yang belum menerapkan strategi bisnis pada proses pemasaran produknya, Hal itu akan berdampak berkurangnya kenyamanan dan loyalitas pelanggan. Customer Relationship Managemen dengan Framework Of Dynamic merupakan solusi terbaik dikarenakan pada penerapannya perusahaan akan mendapatkan informasi ketika pelanggan melakukan proses pencarian, pemilihan, pembelian, dan penggunaan produk. Dengan adanya Framework Of Dynamic, Perusahaan dapat mengetahui informasi keinginan pelanggan, serta menjadi bahan evaluasi untuk memenuhi kebutuhan dan keinginan pelanggan agar terciptanya loyalitas pelanggan terhadap perusahaan.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Implementasi Customer relationship management, E-Commerce, SMS Gateway
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	26 Sep 2019 07:20
Last Modified:	26 Sep 2019 07:20
URI:	http://repository.unsri.ac.id/id/eprint/9010

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