ANALISIS PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI TRANS MUSI RUTE KHUSUS PALEMBANG – INDRALAYA (Studi Kasus Pada Mahasiswa Universitas Sriwijaya)

SAPUTRA, EGI and Widad, Ahmad and Nofiawaty, Nofiawaty (2018) ANALISIS PENGARUH PERCEIVED VALUE TERHADAP KEPUTUSAN PENGGUNAAN JASA TRANSPORTASI TRANS MUSI RUTE KHUSUS PALEMBANG – INDRALAYA (Studi Kasus Pada Mahasiswa Universitas Sriwijaya). Undergraduate thesis, Sriwijaya University.

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Abstract

This research was conducted to analyze the effect of functional value, emotional value, social value, and price / value of money variable to the decision of the use of trans musi transportation service by university student of sriwijaya. Methods of data collection through questionnaires and samples taken as many as 100 people using purposive sampling method. The analysis technique used is t test and F test. The result of the research on t test shows that there is a significant effect of emotional value and price / value of money variable on the decision of the use of trans transport services. As for the variable functional value and social value does not significantly influence the decision on the use of transportation services trans musi. Variable price / value of money becomes the dominant variable influential in this research.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Buying Decision, Perceived Value, Trans Musi, Service Marketing
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 27 Sep 2019 04:56
Last Modified: 27 Sep 2019 04:56
URI: http://repository.unsri.ac.id/id/eprint/9096

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