PENGARUH TERPAAN IKLAN FREE FIRE DI TELEVISI TERHADAP MINAT UNDUH APLIKASI GAME ONLINE (STUDI PADA SISWA SMP N 06 PRABUMULIH)

SARI, EVA DESTIA and Lionardo, Andries and Musdalifah, Farisha Sestri (2022) PENGARUH TERPAAN IKLAN FREE FIRE DI TELEVISI TERHADAP MINAT UNDUH APLIKASI GAME ONLINE (STUDI PADA SISWA SMP N 06 PRABUMULIH). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to find out whether or not there is an effect of exposure to free fire advertisements on television on the interest in downloading/downloading online game applications in SMP N 06 Prabumulih students and how big the effect is. The subjects of this study were 92 grade 7 students at SMP Negeri 6 Prabumulih. Quantitative data were collected through questionnaires, documentation or field observations. From the results of simple linear regression, it can be seen that the t count is 23,051. Furthermore, the results obtained from the independent derivative (df = N-K or df = 93-2 = 91) with a degree of confidence of 95% (significance 5%) which then obtained a t-table result of 1.986. It can be found that there is an effect of exposure to advertising on television on download interest of 88.5.0% and the remaining 11.5% is based on other factors. Based on this value, it is proven that there is a significant influence between advertising exposure on buying interest, so that H1 is accepted and H0 is rejected. So it can be concluded that ad exposure affects the interest in downloading free fire online game applications. Keywords: Ad Exposure, Television, Free Fire

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	komunikasi media
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Eva Destia Sari
Date Deposited:	29 Mar 2023 04:23
Last Modified:	29 Mar 2023 04:23
URI:	http://repository.unsri.ac.id/id/eprint/91804

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