DIPLOMASI PUBLIK KOREA SELATAN DI VIETNAM MELALUI PENDIDIKAN MUSIK KOREAN-POP

FEBRIANI, NADYA and Yusa, Muchammad Yustian (2023) DIPLOMASI PUBLIK KOREA SELATAN DI VIETNAM MELALUI PENDIDIKAN MUSIK KOREAN-POP. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041381924184.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10MB) | Request a copy
	Text RAMA_84201_07041381924184_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (9MB) | Request a copy
	Text RAMA_84201_07041381924184_2119083701_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (8MB)
	Text RAMA_84201_07041381924184_2119083701_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (299kB) | Request a copy
	Text RAMA_84201_07041381924184_2119083701_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (205kB) | Request a copy
	Text RAMA_84201_07041381924184_2119083701_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_84201_07041381924184_2119083701_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_84201_07041381924184_2119083701_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (246kB) | Request a copy

Abstract

This study aims to analyze In this study, the researcher used a descriptive qualitative research method by describing the public diplomacy strategy carried out by South Korea in Korean-pop music education. As a result of this research, the success of the Korean Wave was able to provide a good image in its country which became a multinational country. In this study, the researcher used Mark Leonard's theory with three 3 dimensions. In the News Management dimension, it uses a strategy by spreading positive issues through SM Entertainment public figures who convey the issue and value that the South Korean state is not a cruel country when a Vietnam war occurs to the Vietnamese people. The creation of image improvements to be conveyed to Vietnam can result in a collaboration carried out by South Korea as Strategic Communication to brand the Vietnamese community through the SMile For U program by promoting K-pop through media that will be documented through photos and videos that will be used for exhibitions. Meanwhile, in the Relations Building Dimension, there is an exchange that comes from representatives between countries by sending people who have been selected as UNICEF ambassadors to certain countries to do "face to face" that can build foreign public relations to represent South Korea as a country that is not arrogant.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Korea Selatan, Vietnam , Korean pop
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Nadya Febriani
Date Deposited:	30 Mar 2023 07:03
Last Modified:	30 Mar 2023 07:03
URI:	http://repository.unsri.ac.id/id/eprint/92000

Actions (login required)

View Item