ANALISIS PENGARUH NILAI INFORMASI, ISI PESAN DAN DORONGAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTFREN MIFI ANDROMAX 4G LTE SEBAGAI PENYEDIA JASA INTERNET (Studi Kasus Pengguna Di Kota Palembang)

AKBAR, IDIL and Wahab, Zakaria and Nailis, Welly (2018) ANALISIS PENGARUH NILAI INFORMASI, ISI PESAN DAN DORONGAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN SMARTFREN MIFI ANDROMAX 4G LTE SEBAGAI PENYEDIA JASA INTERNET (Studi Kasus Pengguna Di Kota Palembang). Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to analyze the Influence of Values Information, Message Content and Improvement of Advertising on Smartfren Purchasing Decision Mifi Andromax 4G LTE As Internet Service Provider in Palembang City. This research uses descriptive method involving 100 respondents. The data were collected using questionnaires. The results of descriptive analysis indicate that the variables (value information, message content, and encouragement ads) have a positive effect on purchasing decisions. Based on the result of the research, hypothesis 1 stated that it is suspected that there is a positive influence between (value of information, message content and advertisement impulse) to the purchase decision of Smartfren Mifi Andromax 4G LTE in Palembang City and hypothesis 2 which states alleged that Ad Pendant Variable has the most dominant influence proven to be true.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Value information, message content, drive, and Purchase decision
Subjects:	H Social Sciences > HF Commerce > HF5801-6182 Advertising
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs Dies Meirita Sari
Date Deposited:	27 Sep 2019 08:16
Last Modified:	27 Sep 2019 08:16
URI:	http://repository.unsri.ac.id/id/eprint/9289

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