STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN

DAYANA, AURIEL FIENA and Mahriani, Retna and Saraswati, Erlisa (2023) STRATEGI MANAJEMEN KRISIS EIGER DALAM KASUS YOUTUBER DUNIADIAN. Undergraduate thesis, Sriwijaya University.

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Abstract

Crisis management is essential for companies dealing with unforeseen events that can negatively impact their reputation and business. This research explores the crisis management strategy of PT. EIGER, a leading outdoor equipment company in Indonesia, in response to a crisis involving a well-known YouTube content creator, Duniadian. With a case study approach, data was collected through interviews with key personnel from PT. EIGER and Duniadian, as well as online sources. This study found that the crisis management strategy of PT. EIGER involves a comprehensive approach, including proactive actions such as crisis communication plans and monitoring social media channels and reactive actions such as publicly apologizing and offering compensation. This study also identified several challenges faced by PT. EIGER, including the speed and virality of social media, the need for transparency and authenticity in crisis communications, and the potential impact on brand reputation. Overall, this research provides insight into effective crisis management strategies that can help companies deal with crises and reduce their impact Keywords: crisis management, eiger, youtuber, Duniadian

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	kunci: duniadian, eiger, manajemen krisis, youtuber.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Auriel Fiena Dayana
Date Deposited:	10 Apr 2023 02:58
Last Modified:	10 Apr 2023 02:58
URI:	http://repository.unsri.ac.id/id/eprint/94238

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