CONCENTRATION RATIO, ADVERTISING INTENSITY, SALES GROWTH, THE GOVERNMENT'S REGULATION AND PROFITABILITY IN INDONESIAN CIGARETTE INDUSTRY

Saftiana, Yulia and Bernadette, Robiani and Syamsurijal, Syamsurijal and Suhel, Suhel (2018) CONCENTRATION RATIO, ADVERTISING INTENSITY, SALES GROWTH, THE GOVERNMENT'S REGULATION AND PROFITABILITY IN INDONESIAN CIGARETTE INDUSTRY. In: In Proceedings of the 4th Sriwijaya Economics, Accounting, anc Bussiness Conference (SEABC), Universitas Sriwijaya.

Text Concentratin ratio advertising intensivy industry.pdf Download (734kB)

Abstract

This study examined the effect of concentration ratio, advertising intensity, and the government’s regulation on profitability in Indonesian cigarette industry. This study used secondary data of the cigarette industry in Indonesia. It was from the Central Bureau of Statistics (BPS) and the Indonesia Stock Exchange (BEI). In this study, the population is the manufacturing industry sector in Indonseia during the period 1993 to 2013. Selection of this sample is based on the completeness of the data held. The results show Concentration, advertising intensity, regulation, and sales growth have an effect on long-term earnings stronger than shortterm. The test results also show that Government Regulation No. 81 of 1999 has not significantly affected the structure, conduct and performance of the cigarette industry. Despite the descriptive earnings of cigarette companies listed on the Indonesia Stock Exchange tend to be smaller, but total sales are increasing. This means that government policy has not been effective in reducing cigarette consumption. Law No. 32 of 2002 on broadcasting is statistically significant affecting price cost margin in a positive direction. However, the descriptive ratio of earnings in cigarette companies listed on the Indonesia Stock Exchange tend to decline.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	concentration industry, advertising intensity, price cost margin, regulation, sales growth
Subjects:	H Social Sciences > HB Economic Theory > HB1-3840 Economic theory. Demography
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Dr Suhel Suhel
Date Deposited:	26 Apr 2023 00:13
Last Modified:	26 Apr 2023 00:13
URI:	http://repository.unsri.ac.id/id/eprint/96599

Available Versions of this Item

• CONCENTRATION RATIO, ADVERTISING INTENSITY, SALES GROWTH, THE GOVERNMENT'S REGULATION AND PROFITABILITY IN INDONESIAN CIGARETTE INDUSTRY. (deposited 26 Apr 2023 00:13) [Currently Displayed]
  • CONCENTRATION RATIO, ADVERTISING INTENSITY, SALES GROWTH, THE GOVERNMENT'S REGULATION AND PROFITABILITY IN INDONESIAN CIGARETTE INDUSTRY (SIMILARITY). (deposited 26 Apr 2023 14:40)
  • CONCENTRATION RATIO, ADVERTISING INTENSITY, SALES GROWTH, THE GOVERNMENT'S REGULATION AND PROFITABILITY IN INDONESIAN CIGARETTE INDUSTRY (SIMILARITY). (deposited 26 Apr 2023 00:13)

Actions (login required)

View Item