Oktarina, Selly and Thirtawati, Thirtawati (2016) Strategi Komunikasi Petani Dalam Difusi Inovasi Padi Organik. MetaCommunication; Journal Of Communication Studies. pp. 39-50. ISSN 2356-4490
![[thumbnail of 9 metacom 2016.pdf]](http://repository.unsri.ac.id/style/images/fileicons/text.png) |
Text
9 metacom 2016.pdf Download (160kB) |
Abstract
Organic farming is an agricultural system that is designed and managed in such a wayso as tocreate sustainable productivity. Agricultural extensionagents is one of there formers who havean important role in the diffusion of innovation activities of organic rice program. The success of education is not only determined by the material presentedal one but delivery technique also plays an important roleinthe success ofagricultural extensionactivities. Therefore, itis necessary that the communication strategy of an innovationcan bediffusedto farmers. With the effective communication strategy will facilitate the extensionin presenting the materialin various ways according to theapproach taken. This research was conducted in the Village Pulokerto Palembang. Points were selected intentionally (purposive) to farmers who perform semi-organic rice cultivation. When the study conducted from May to November 2014. The method includes a case study (case study) of selected farmers, farmers selected from farmers who take the whole organic rice cultivation (census) as respondents Based on the research results can be summarized as follows: (1). SOstrategyisa strategythat uses the power(strenghts) totake advantage of opportunitiesthat exist.; (2). WO strategy adopted by minimizing weaknesses(weaknesses) to take advantage of opportunities that are owned; (3). ST strategy is a strategy that is performed with the way of using force (strengths) to address threats; (4). WT strategy is a strategy used by minimizing the weaknesses and avoiding all the threats (threats)
| Item Type: | Article |
|---|---|
| Subjects: | S Agriculture > S Agriculture (General) > S544-545.53 Agricultural extension work |
| Divisions: | 05-Faculty of Agriculture > 54201-Agribusiness (S1) |
| Depositing User: | Selly Oktarina |
| Date Deposited: | 17 Apr 2023 01:45 |
| Last Modified: | 17 Apr 2023 01:45 |
| URI: | http://repository.unsri.ac.id/id/eprint/96667 |
Actions (login required)
 |
View Item |