SIMILARITY RESULT OF_ ASSESSING CONSUMERS PERCEPTION ON MULTI-CHANNEL INTEGRATION: A STUDY AT DEPARTMENT STORE IN PALEMBANG

Yunita, Dessy and Adam, Mohamad and Wahab, Zakaria and Andriana, Isni and Maulana, Ahmad and Iisnawati, Iisnawati (2023) SIMILARITY RESULT OF_ ASSESSING CONSUMERS PERCEPTION ON MULTI-CHANNEL INTEGRATION: A STUDY AT DEPARTMENT STORE IN PALEMBANG. Turnitin Universitas Sriwijaya.

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Abstract

The purpose of this study to examine consumer perceptions of the implementation of multi-channel integration in omni-channel retailing. Retailers that have the right channels are able to give consumers a good impress and one of the competitive advantages. Multi-channel integration implemented creates a uniform consumer model so companies can recognize consumer buying patterns. A study has been conducted on 212 respondents who are omni-channel retail consumers, namely Department Store in Palembang. The data analysis technique using SPSS 22. The result show multi-channel integration perform by retailers is aligned with respondents' expectations. The average respondent assesses that the items from multi-channel integration are in the high category, which is above >80%. Respondents have a positive perception of the multi-channel integration of retailers

Item Type:	Other
Uncontrolled Keywords:	Multi-channel Integration, Omni-channel Retailing
Subjects:	#3 Repository of Lecturer Academic Credit Systems (TPAK) > Articles Access for TPAK (Not Open Sources) #3 Repository of Lecturer Academic Credit Systems (TPAK) > Results of Ithenticate Plagiarism and Similarity Checker
Divisions:	01-Faculty of Economics > 61001-Management (S3)
Depositing User:	Mrs Isni Andriana
Date Deposited:	28 Apr 2023 08:26
Last Modified:	28 Apr 2023 08:26
URI:	http://repository.unsri.ac.id/id/eprint/97603

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