Items where Author is "Fitrianto, Eko"

Article

Daud, Islahuddin and Fitrianto, Eko (2015) Peran Celebrity Endorser dalam Membentuk Perceive Value dan Purchasing Intention. Jurnal Manajemen dan Bisnis Sriwijaya, 13 (3). pp. 359-376. ISSN 1412-4521

Natalisa, Diah and Margianti, ES and Nailis, Welly and Fitrianto, Eko (2014) The Segmentation of Facebook Users in Palembang ? Indonesia. Cambridge Conference Business & Economics.

Nazaruddin, H. A. and Fitrianto, Eko Analisis Sikap Konsumen Terhadap Motor Matik di kota Palembang. Jurnal Manajemen dan Bisnis Sriwijaya, 12 (2). pp. 99-110. ISSN 1412-4521

Conference or Workshop Item

Fitrianto, Eko and Daud, Islahuddin (2017) Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang. In: 1st International Conference on Social and Political Development (ICOSOP 2016), November, 21-22st. 2016, Medan, Indonesia.

Fitrianto, Eko and Natalisa, Diah (2016) PERBANDINGAN PENGARUH PERAN ENDORSER TERHADAP PERSEPSI NILAI DAN MAKSUD BELI ANTARA CELEBRITY ENDORSER DAN CREATED SPOKESPERSON. In: Konfrensi Nasional Riset Manajemen X, 20-22 September 2016, Lombok, Indonesia.