PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG(STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG)

PERMANA, ERY and Wahab, Zakaria and Diah, Yuliansyah M. (2018) PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG(STUDI KASUS MAHASISWA UNIVERSITAS SRIWIJAYA KAMPUS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to analyze empirically the impact of arketing mix in purchasing decision on samsung smartphone on Sriwijaya Unversity student in palembang. Arcidental retrieval technique using sampling with a sample of 100 observations. Result showed variable product, price, and promotion simultaneously significantly influences purchasing decisions. The result showed partial variable product, price, and promotion positive significant purchasing decision. While place the variable is not significant to the purchase decision.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: product, price, place, and promo
Subjects: H Social Sciences > HB Economic Theory > HB221-236 Price
H Social Sciences > HC Economic History and Conditions > HC79 Special topics Including air pollution, automation, consumer demand, famines, flow of funds, etc.
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Users 13 not found.
Date Deposited: 30 Jul 2019 02:28
Last Modified: 30 Jul 2019 02:28
URI: http://repository.unsri.ac.id/id/eprint/1135

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