EFEKTIVITAS IKLAN TOKOPEDIA VERSI “SEMUA DIMULAI DARI TOKOPEDIA” PADA MEDIA TELEVISI (STUDI PADA MAHASISWA INDO GLOBAL MANDIRI)

KESUMAH, HALIM and Alfatih, Andy and Meilinda, Nurly (2019) EFEKTIVITAS IKLAN TOKOPEDIA VERSI “SEMUA DIMULAI DARI TOKOPEDIA” PADA MEDIA TELEVISI (STUDI PADA MAHASISWA INDO GLOBAL MANDIRI). Undergraduate thesis, Sriwijaya University.

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Abstract

The study entitled “The Effectiveness of Tokopedia Advertisement "All starts with Tokopedia" version on media television” (Study on Indo Global Mandiri Student) is motivated by the rapid growth of e-commerce business and the rapid growth of internet users in Indonesia which makes Tokopedia, one of the largest e-commerce in Indonesia, very aggressive in advertising on media television. Therefore, the problem arises as to how the Effectiveness of Tokopedia Advertisement "All starts with Tokopedia" version on media television among Indo Global Mandiri students. This research was conducted with a population of 1980 people and using the Slovin formula in Burhan Bungin, found a sample of 95 respondents, namely the Indo Global Mandiri Student Palembang. The method of data collection is solved by the method of distributing questionnaires and observations. From the results of the study, it was found that the effectiveness of Tokopedia Advertisement "All starts with Tokopedia" version was broadcast on media television. This is indicated by the results of research that states that advertisement is considered good in 4 elements of advertisement effectiveness, namely: Empathy, Persuasion, This is indicated by the results of research that states that advertisement is considered good in 4 elements of advertisement effectiveness, namely: Empathy, Persuasion, , Impact and Communication.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas Iklan, Media Televisi, Tokopedia.
Subjects:	H Social Sciences > HE Transportation and Communications > HE8689-8700.95 Radio and television broadcasting P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 2458 not found.
Date Deposited:	11 Oct 2019 06:36
Last Modified:	11 Oct 2019 06:36
URI:	http://repository.unsri.ac.id/id/eprint/11457

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