PENGEMBANGAN EIS (EXECUTIVE INFORMATION SYSTEM) UNTUK PENENTUAN STRATEGI PERUSAHAAN DALAM MENCAPAI KEUNGGULAN KOMPETITIF DENGAN MENGGUNAKAN METODE QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIKS) STUDI KASUS : PT. COLUMBUS CASH AND CREDIT CABANG INDRALAYA

SIREGAR, DEWI SINTA and Wedhasmara, Ari and Meiriza, Allsela (2017) PENGEMBANGAN EIS (EXECUTIVE INFORMATION SYSTEM) UNTUK PENENTUAN STRATEGI PERUSAHAAN DALAM MENCAPAI KEUNGGULAN KOMPETITIF DENGAN MENGGUNAKAN METODE QSPM (QUANTITATIVE STRATEGIC PLANNING MATRIKS) STUDI KASUS : PT. COLUMBUS CASH AND CREDIT CABANG INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

PT. Columbus Cash and Credit Cabang Indralaya merupakan perusahaan perdagangan retail yang menyediakan barang dengan solusi pembayaran tunai atau kredit. Namun persaingan bisnis semakin berkembang pesat berdampak pada penurunan pendapatan yang mempengaruhi profit perusahaan, sehingga PT. Columbus Cash and Credit Cabang Indralaya perlu merumuskan strategi yang kompetitif supaya tidak terjadi penurunan pendapatan. Salah satu strategi yang dapat dilakukan adalah pengembangan EIS (Executive Information System) untuk penentuan strategi perusahaan dalam mencapai keunggulan kompetitif dengan menganalisis kekuatan, kelemahan, peluang dan ancaman yang dimiliki PT. Columbus Cash and Credit Cabang Indralaya dan untuk menganalisis strategi kompetitif yang tepat bagi PT. Columbus Cash and Credit Cabang Indralaya. Metode pengumpulan data menggunakan kuesioner dan metode analisis data menggunakan identifikasi IFE, EFE, matriks IE, analisis SWOT dan Quantitative Strategic Planning Matrix (QSPM). Hasil analisis QSPM adalah Pelaksanaan pelatihan/kursus dan pengembangan/upgrading untuk karyawan di bagian marketing serta mengadakan evaluasi kerja secara rutin merupakan alternatif strategi yang mendapatkan skor ketertarikan tertinggi.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: EIS, Matrik IFE, Matrik EFE, Matrix IE, SWOT, QS
Subjects: T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued
T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.62 Decision support systems Cf. HD30.213 Industrial management
Divisions: Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Mr Halim Sobri
Date Deposited: 11 Oct 2019 08:00
Last Modified: 11 Oct 2019 08:00
URI: http://repository.unsri.ac.id/id/eprint/11508

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