STRATEGI HUMAS UNSRI DALAM MEMULIHKAN CITRA (STUDI KASUS PELECEHAN SEKSUAL DI LINGKUNGAN KAMPUS TAHUN 2021)

RAMADANI, NURHALIMAH and Lionardo, Andries and Musdalifah, Farisha Sestri (2023) STRATEGI HUMAS UNSRI DALAM MEMULIHKAN CITRA (STUDI KASUS PELECEHAN SEKSUAL DI LINGKUNGAN KAMPUS TAHUN 2021). Undergraduate thesis, Sriwijaya University.

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Abstract

The research discussed the public relations strategy of Sriwijaya University in carrying out the restoration of images related to cases of sexual harassment that occurred in the campus environment. Sriwijaya University is an educational institution that has become part of the best campus category according to the webometrics version, and the presence of cases of sexual harassment in the campus environment affects the image of Sriwijaya University in the public eye. The research aimed to find out how the public relations strategy of Sriwijaya University could be improved to restore its institutional image. The research used qualitative research with case study methods. The study used the image restoration theory developed by William L Benoit in 1995. The Research data was collected through in-depth interviews, observations, and documentation. The research showed that the publik relations team at Sriwijaya University has its own strategy for doing image restoration, which includes denial of news circulating in the media, cooperation with media, conducting, press conferences, and reducing attacks Keywords: Humas Strategy, Image Restoration, Sexual Harassment, University of Sriwijaya

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Humas, Pemulihan citra, Pelecehan seksual, Universitas Sriwijaya
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Nurhalimah Ramadani
Date Deposited:	02 Oct 2023 02:43
Last Modified:	02 Oct 2023 02:43
URI:	http://repository.unsri.ac.id/id/eprint/129350

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