ANALISIS PENGARUH STRATEGI KONTEN SOSIAL MEDIA TERHADAP APLIKASI LAYANAN STREAMING (STUDI PADA KONSUMEN INDONESIA)

KHAIRUNNISA, KHAIRUNNISA and Kurniawan, Dedy (2023) ANALISIS PENGARUH STRATEGI KONTEN SOSIAL MEDIA TERHADAP APLIKASI LAYANAN STREAMING (STUDI PADA KONSUMEN INDONESIA). Undergraduate thesis, Sriwijaya University.

	Text RAMA_57201_09031282025081.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_57201_09031282025081_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (953kB)
	Text RAMA_57201_09031282025081_0002089003_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (96kB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (337kB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (744kB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (57kB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (150kB) | Request a copy
	Text RAMA_57201_09031282025081_0002089003_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (885kB) | Request a copy

Abstract

Social media marketing is becoming a key strategy for streaming applications. This study analyzes the content strategy of the Instagram account @Netflixid and its impact on customer loyalty. The study uses a quantitative approach with an online survey as a data collection method and Structural Equation Modeling (SEM)-Partial Least Squares (PLS) as a research method. The results show that content that reflects the behavior of followers and is animated is preferred by Netflixid audiences. This content strategy also has a positive impact on customer loyalty.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Konten, Media Sosial, Layanan Streaming, Customer Loyalty, Instagram.
Subjects:	T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.5 General works Management information systems Cf. HD30.213 Industrial management Cf. HF5549.5.C6+ Communication in personnel management Cf. TS158.6 Automatic data collection systems (Production control)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Khairunnisa Khairunnisa
Date Deposited:	25 Jan 2024 03:35
Last Modified:	25 Jan 2024 03:35
URI:	http://repository.unsri.ac.id/id/eprint/139623

Actions (login required)

View Item