ANALISIS JALUR FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PENUMPANG TRANS MUSI (Studi kasus: Penumpang Trans Musi Koridor 3 (Terminal Plaju – PS Mall))

YULITA, LADY and Irmeilyana, Irmeilyana and Dwipurwani, Oki (2018) ANALISIS JALUR FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PENUMPANG TRANS MUSI (Studi kasus: Penumpang Trans Musi Koridor 3 (Terminal Plaju – PS Mall)). Undergraduate thesis, Sriwijaya University.

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Abstract

Trans Musi is a Bus Rapid Transit (BRT) transportation system in Palembang, Indonesia. The purpose of the development of BRT Trans Musi is in order to provide public transportation services in accordance with the needs of the community. In public transport services there are factors that can affect satisfication and loyalty of passengers; i.e reliability, responsiveness, assurance, empathy, direct evidence, and price. The purpose of this research is to know factors that significantly influence directly or indirectly to passenger satisfaction of Trans Musi Corridor 3 (Plaju terminal - PS Mall) and to know the influence of those factors and satisfaction to the loyality of passenger. The method used is path analysis. Based on the questionnaire data, the path models are formed: = 0.1869 + 0.0616 – 0.0213 + 0.1201 + 0.1948 + 0.1417 +0.6984 and = 0.0398 + 0.0985 – 0.0087 – 0.0218 – 0.0488 + 0.0301 + 0.6299 + 0.5461. The result of research with α = 5% indicated that reliability factor (X1), reliability factor (X5) and price factor (X6) had significant effect to passenger satisfaction (Y1) with the influence of 0.1869, 0.1948 and 0.1417 respectively. In addition, passenger satisfaction factor (Y1) significantly influence passenger loyalty (Y2) with a large influence of 0.6299.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Passenger Satisfaction, Passenger Loyalty, Path Analysis, Trans Musi
Subjects: Q Science > QA Mathematics > QA1-939 Mathematics
Q Science > QA Mathematics > QA273-280 Probabilities. Mathematical statistics
Q Science > QA Mathematics > QA299.6-433 Analysis
Divisions: 08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User: Mrs Dies Meirita Sari
Date Deposited: 31 Jul 2019 04:34
Last Modified: 31 Jul 2019 04:34
URI: http://repository.unsri.ac.id/id/eprint/1450

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