PERAN HARGA DIRI TERHADAP MOTIVASI KONSUMEN MEMBELI MOBIL LEBIH DARI SATU

AMELITA, FELIA and Juniarly, Amalia and Anggraini, Dewi (2018) PERAN HARGA DIRI TERHADAP MOTIVASI KONSUMEN MEMBELI MOBIL LEBIH DARI SATU. Undergraduate thesis, Sriwijaya University.

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Abstract

The research objective was to determine the role of self-esteem toward consumer motivation of buying more than one car. The study hypothesis that self-esteem has a role to consumer motivation of buying more than one car. The study population was the citizens of Palembang city who had more than one car totaling 250 persons, used technique of incidental. The scale was measured by selfesteem scale and consumer motivation scale, with reference to the aspect from Coopersmith dan Uno. Data analysis using simple regression analysis. The result of the regression analysis obtained by value R=0,182, F=5,052 and p=0,026 (p<0,05). It shows that self-esteem has a role to consumer motivation of buying more than one car. With R square = 0,033, which mean the role’s magnitude toward consumer motivation is 3,3%. Thus the hypothesis is accepted.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Consumer Motivation, Self-Esteem
Subjects: R Medicine > R Medicine (General) > R723-726 Medical philosophy. Medical ethics
Divisions: 04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User: Mrs Sri Astuti
Date Deposited: 05 Nov 2019 06:25
Last Modified: 05 Nov 2019 06:25
URI: http://repository.unsri.ac.id/id/eprint/14946

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