ANALISIS PEMASARAN BENIH PADI BERSERTIFIKAT DI DESA PELABUHAN DALAM KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR

RHAMONA, LINDU and Hasan, Yamin and Yulius, Yulius (2017) ANALISIS PEMASARAN BENIH PADI BERSERTIFIKAT DI DESA PELABUHAN DALAM KECAMATAN PEMULUTAN KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

The research purposes is (1) To analyze marketing channel of certified rice seed in Pelabuhan Dalam Village, (2) To analyze marketing margin of certified rice seed in Pelabuhan Dalam Village. This research was conducted in Pelabuhan Dalam Village, District of Pemulutan, Ogan Ilir Regency in December 2016. The method used in this research is survey method. Withdrawal samples used in this research is the sampling conducted based on the results of the identification field that existing marketing institutions, consisting of three marketing institutions namely Kios Saprodi (1), PT. Sang Hyang Seri (1) and retailer (1). To determine the income of farmers used census method. The population of rice seeds farmers in the Pelabuhan Dalam Village there are 25 farmers. The samples taken as many as 25 farmers conducted by census. The data obtained is tabulated and described descriptively. Based on the result of research indicate that there are three marketing channels of certified rice seed in Pelabuhan Dalam Village. The marketing channel I is from farmers to Kios Saprodi to PT.Sang Hyang Seri and consumers. The marketing channel II is from farmers to Kios Saprodi and consumers. Marketing channel III is from farmers to Kios Saprodi and retailers. Of the three marketing channels that have the highest margin of Kios Saprodi with the highest profit is Rp.5.000 / kilogram. Since the Kios Saprodi cost a lot in the addition of selling points on the product and with better packaging the selling price becomes higher.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Certified Rice Seeds, Marketing Channels, Marketing Margin
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing S Agriculture > SB Plant culture > SB113.2-118.46 Seeds. Seed technology
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	08 Nov 2019 07:05
Last Modified:	08 Nov 2019 07:05
URI:	http://repository.unsri.ac.id/id/eprint/15517

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