STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL DALAM MENJAGA LOYALITAS PELANGGAN

MAREL, VIGO RIZKI and Mahriani, Retna and Nisyak, Hoirun (2019) STRATEGI MARKETING PUBLIC RELATIONS PT TELKOMSEL DALAM MENJAGA LOYALITAS PELANGGAN. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381419093.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_70201_07031381419093_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
Preview	Text RAMA_70201_07031381419093_0009126007_ 0002037805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (827kB) | Preview
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (286kB) | Request a copy
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (138kB) | Request a copy
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (243kB) | Request a copy
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (580kB) | Request a copy
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (97kB) | Request a copy
	Text RAMA_70201_07031381419093_0009126007_ 0002037805_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Pt Telkomsel Grapari Prabumulih is a service company and product sale and purchase that is engaged in community service users of Telkomsel products. In maintaining customer loyalty this company needs a strategy to attract prospective customers. In Indonesia, many telecommunications service manufacturers have been established, including Indosat, 3, XL, Axis, and so on. The presence of many competitors makes Telkomsel have a different strategy than its competitors to maintain loyalty to its customers. This study discusses the Public Relations Marketing Strategy in Maintaining Telkomsel Customer Loyalty. The type of research is qualitative descriptive with data collection methods completed by interview methods, documentation and conclusion. From the results of the study it was found that the Marketing Public Relations of PT Telkomsel Grapari Prabumulih in maintaining customer loyalty went well, judging from the service for customers having complaints by running educational programs to customers.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategy, Public Relations Marketing, Customer Loyalty
Subjects:	P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 3141 not found.
Date Deposited:	18 Nov 2019 08:25
Last Modified:	18 Nov 2019 08:25
URI:	http://repository.unsri.ac.id/id/eprint/16908

Actions (login required)

View Item