WACANA POLITICAL BRANDING SANDIAGA UNO PADA MEDIA SOSIAL INSTAGRAM @SANDIUNO SELAMA MASA KAMPANYE PEMILIHAN PRESIDEN TAHUN 2018-2019

SHAFIRA, LUTHFIYAH and Andries, Lionardo and Meilinda, Nurly (2019) WACANA POLITICAL BRANDING SANDIAGA UNO PADA MEDIA SOSIAL INSTAGRAM @SANDIUNO SELAMA MASA KAMPANYE PEMILIHAN PRESIDEN TAHUN 2018-2019. Undergraduate thesis, Sriwijaya University.

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Abstract

This study is titled "Sandiaga Uno's political branding discourse on Instagram social media @ sandiuno during the presidential election year 2018-2019" by Luthfiyah Shafira. During the presidential election campaign in Indonesia in 2018-2019, Sandiaga Uno practiced its political branding through digital communication media, namely, using his personal account @sandiuno on Instagram social media. This study aims to find out how the political branding discourse of Sandiaga Uno on Instagram social media @sandiuno during the presidential election campaign in 2018-2019. This study uses qualitative research methods with critical discourse analysis techniques from Teun A. Van Dijk which explain three dimensions in critical discourse analysis, namely, the dimensions of the text, dimensions of social cognition, and dimensions of social context. The results of this study are in constructing its political branding discourse, Sandiaga Uno has an appropriate and appropriate text structure by adding graphic elements as the main support for the explanatory discourse. Sandiaga Uno also constructs the discourse by paying attention to the dimensions of social cognition personally to be able to produce a solution through the programs that he runs, namely the Ready to Work Home program and the OK OCE program. Sandiaga Uno. However, he only pays attention to economic issues (economy and unemployment) and does not pay more attention to other issues such as education, health, women, and defense and state security. Finally, on the social context dimension, Sandi also accepts resistance and doubt from the public for its effectiveness in solving economic problems. Keywords : political branding, political branding discourse, political communication, social media, critical discourse analysis

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Pemilihan Presiden, Kampanye, Political Branding, Komunikasi Politik, Kampanye Politik,
Subjects: P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Luthfiyah Shafira
Date Deposited: 21 Nov 2019 02:40
Last Modified: 21 Nov 2019 02:40
URI: http://repository.unsri.ac.id/id/eprint/17434

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