PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG

PRATAMA, ACHMAD DENNIS and Wahab, Zakaria and Nofiawaty, Nofiawaty (2018) PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN MOBIL BRIO DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the influence of marketing mix on Honda Brio purchasing decisions in Palembang city. Taking sample in this study using a purposive sampling method that is consumers of honda brio cars as many as I 00 respondents. Data collection is done by questionnaire method, interview and documentation. Technical data analysis using t and f :~st. The result of the f-test show that the variable x together has a positive an<J significant effect on purchasing decisions. And from multiple linear regression obtained the dominant promotion influence purchasing decisions.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Marketing mix, Product, Price, Distribution, Promotion.
Subjects: H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs Furika Furika
Date Deposited: 05 Aug 2019 03:23
Last Modified: 06 Aug 2019 03:05
URI: http://repository.unsri.ac.id/id/eprint/2116

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