PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT PADA PENGRAJIN SONGKET PALEMBANG MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC BERBASIS MOBILE

YUNUS, HEDI and Fathoni, Fathoni and Bardadi, Ali (2019) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT PADA PENGRAJIN SONGKET PALEMBANG MENGGUNAKAN METODE FRAMEWORK OF DYNAMIC BERBASIS MOBILE. Undergraduate thesis, Sriwijaya University.

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Abstract

Unique songket fabric of Palembang is one of the beautiful cultural heritages since the Sriwijaya era, However, the songket craftsman of Palembang is a place where crafting songket handicrafts that have not yet implemented a strategy in the sales and marketing process of the product, resulting in a decrease in competitiveness. One of the sale strategies that is considered good is customer relationship management using the framework of dynamic. This strategy was introduced by CH Park & YG Kim (2013) based on the waterfall system development method with Context Diagram, DFD, ERD, and the programming languages are PHP and MySQL as DBMS. The result of the analysis showed that this system had several advantages such as supporting the online sales process, offering Cross-Selling and Up-Selling products, providing the latest product information through notifications and providing opportunities for the process of giving and exchanging points to customers who had made a purchase. Additionally, this system also produced several reports including transaction reports, product reports, and customer reports so that it made it easier for shop owners to conduct evaluations to implement sales strategies to the next month

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Customer Relationship Management, Framework of Dynamic, Pengrajin Songket Palembang
Subjects: T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued
Divisions: Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Hedi Yunus
Date Deposited: 09 Jan 2020 08:15
Last Modified: 09 Jan 2020 08:15
URI: http://repository.unsri.ac.id/id/eprint/23636

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