ANALISIS PERILAKU PETANI DAN SALURAN PEMASARAN NANAS DI DESA TANJUNG ATAP KECAMATAN TANJUNG BATU KABUPATEN OGAN ILIR

ROHMI, ROHMI and Hakim, Maryati Mustofa and Mulyana, Eka (2019) ANALISIS PERILAKU PETANI DAN SALURAN PEMASARAN NANAS DI DESA TANJUNG ATAP KECAMATAN TANJUNG BATU KABUPATEN OGAN ILIR. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to: 1). Analyze the behavior of farmers in marketing pineapple harvest in Tanjung Atap Village, Tanjung Batu Subdistrict, Ogan Ilir District, 2). Analyze the marketing channel of pineapple farming in Tanjung Atap Village, Tanjung Batu Subdistrict, Ogan Ilir District, 3). Analyze the level of marketing efficiency in each institution involved in pineapple marketing, when viewed from the size of marketing margins, marketing profits and parts received by farmers. This research was carried out in Tanjung Atap Village, Tanjung Batu Subdistrict, Ogan Ilir District, South Sumatra Province. Data collection was conducted in April 2017. The research method used was a survey method by taking the entire population of pineapple planters in the village using questionnaires as a data collection tool. The sampling method used in this study is a simple random sampling method. While sampling for marketing institutions is used snowball sampling method. the data used in this study are primary data and secondary data. Based on the results of the study, the behavior of farmers in marketing pineapple harvest is classified as medium criteria with an average score of 20,16. Pineapple marketing channels that occur in the village there are two marketing channels. Efficient marketing channels, namely from producer farmers, large traders, end consumers.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Behavior of farmers, pineapple marketing channels, efficiency of marketing institutions.
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SB Plant culture
Divisions: 05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User: Users 14 not found.
Date Deposited: 15 Jul 2019 03:57
Last Modified: 26 Jul 2019 20:19
URI: http://repository.unsri.ac.id/id/eprint/250

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