PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN GO-PAY

PRANATA, KEVIN JHODI and Nofiawaty, Nofiawaty and Yunita, Dessy (2020) PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN GO-PAY. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aimed to determine the influence of Perceived Usefullness and Perceived Ease of Use on Consumer Decision Using Go-Pay. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected by questionnaire and distributed to 100 respondents. Analysis of the data used is the F test, t test, and multiple linear regression analysis. The results of the F test indicate that the variables that exist in the TAM (Technology Acceptance Model) simultaneously affect the Consumer Decision. The results of the t test show that there is one variable that have effect on Consumer Decision, namely Perceived Ease of Use (X2).

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perceived Usefullness, Perceived Ease of Use, Consumer Decision
Subjects: T Technology > T Technology (General) > T1-995 Technology (General)
T Technology > T Technology (General) > T58.6-58.62 Management information systems
T Technology > T Technology (General) > T58.5-58.64 Information technology > T58.6.E9 Management information systems -- Congresses.
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Kevin Jhodi Pranata
Date Deposited: 27 Jan 2020 07:45
Last Modified: 27 Jan 2020 07:45
URI: http://repository.unsri.ac.id/id/eprint/25785

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