PENGARUH PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN BIOSKOP CGV CINEMAS DI MALL SOCIAL MARKET KOTA PALEMBANG)

DEWANTARA, BAYUSENA and Nazaruddin, Akhmad and Maulana, Ahmad (2020) PENGARUH PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA KONSUMEN BIOSKOP CGV CINEMAS DI MALL SOCIAL MARKET KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to analyze the Influence of People, Process, and Physical Evidence on Consumer Satisfaction in CGV Cinemas Social Market Mall Palembang City. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected with a questionnaire and distributed to 100 respondents. The data were analyzed by using the F test, t test, and multiple linear regression analysis. The results indicated that People, Process and Physical Evidence have significant effect on customer satisfaction. In the multiple liniear regression analysis the dominant variable is People (X1) variable with a significance value of 0.004 and is the largest beta value (0.252).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	People, Process, Physical Evidence, Kepuasan Konsumen.
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 4919 not found.
Date Deposited:	30 Jan 2020 04:29
Last Modified:	30 Jan 2020 04:29
URI:	http://repository.unsri.ac.id/id/eprint/26325

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