ANALISIS PROFITABILITAS PELANGGAN PADA PT. ASURANSI ASTRA BUANA PALEMBANG

SEPTIANA, DEBY and Saftiana, Yulia (2008) ANALISIS PROFITABILITAS PELANGGAN PADA PT. ASURANSI ASTRA BUANA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are I) to know the differences of cost activities in group of custc;,mer at PT. Asuransi Astra Buana Palembang 2) to analyze profit that is gotten by this firm from each customers, and 3) to know which kind of customer that gives the highest profit for the firm. Research finding has shown that during period of years 2004-2006, customer which gives the highest profit is walk in customer, meanwhile customer which gives the lowest profit is Anugrah Mobillindo. It can be shown from the calculation of net profit and profitability ratio from each customers. For some years, the profit stability is caused the firm does the commitment to satisfy customers, and it causes customer loyality and firm is easy enough to get new customers. In order to maintain or increase customers, the firm always has to do its commitment to satisfy customers and increase the activities that can make customer feel comfort with the firm.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Asuransi, Profitabilitas pelanggan
Subjects: H Social Sciences > HG Finance > HG9969.5-9999 Other insurance Including automobile, burglary, credit, disaster, title insurance
Divisions: Faculty of Economics > 62201-Accounting (S1)
Depositing User: Mr Halim Sobri
Date Deposited: 04 Feb 2020 07:22
Last Modified: 04 Feb 2020 07:22
URI: http://repository.unsri.ac.id/id/eprint/26991

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