Structure of Rice Demand and Consumer Lexicographic Preferences in Indonesia

Bidarti, Agustina and Laila, Husin and Yulius, Yulius (2019) Structure of Rice Demand and Consumer Lexicographic Preferences in Indonesia. Russian Journal of agricultural and socio-economic sciences, 12 (96). pp. 27-32. ISSN 2226-1184

article_04_RJOAS_2019.pdf - Published Version
Available under License Creative Commons Public Domain Dedication.

Download (242kB) | Preview
Official URL:


This research aims to identify the constraints in the distribution of rice before the enactment and after the implementation of HET in the demand structure of the three types of rice, head rice, medium rice and premium rice associated with changes in consumer lexicographic preferences. The study was conducted in urban and rural areas in Indonesia with cases in South Sumatra Province. 120 samples of rice consumers were selected in 60 rural and 60 urban consumers. The method of research is in depth study by observing and interviewing to exploring the variety of reasons for choosing lexicographic preferences in consuming all three types of rice, both in urban and rural areas. Susenas data is used to assess the structure of rice demand. Data analyzed by using quantitative and qualitative descriptive methods. The research results indicated that: (1) there was an increase in demand for medium and premium rice in rural and urban areas in the period 2013-2017, but decreased in the 2018-2019 period. This condition is due to the imposition of the Ceiling Price (HET) and inflation in 2018; (2) along with the factors affecting rice demand between rice times in rural and urban areas there are differences; (3) there are differences in the factors affecting the demand for rice between rural and urban rice. The structure of urban consumer demand remains influenced by quality factors, while rural is not; (4) based on a lexicographic analysis of rice demand in rural consumers more on the preference of physical attributes of rice and urban consumers to quality attributes, so that urban consumers of rice quality attributes continue to influence hedonic prices; (5) Based on the lexicograpphic function of household level demand for rice by the chow test, medium rice consumption in urban areas does not change the structure of consumption, but changes in rural areas. However, medium rice has been mixed with head rice, so it can be strongly suspected that urban consumers are the same as rural, that is, they do not yet have a proper understanding of good quality attributes for rice consumption. Unlike the urban consumers who still survive the consumption of premium rice that already has sufficient awareness and knowledge about the ins and outs of rice.

Item Type: Article
Subjects: S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
S Agriculture > S Agriculture (General) > S589.75-589.76 Agriculture and the environment
S Agriculture > S Agriculture (General) > S602.5-604.37 Methods and systems of culture. Cropping systems. Including fallowing, rotation of crops, plowing
S Agriculture > S Agriculture (General) > S770-790.3 Agricultural structures. Farm buildings
Divisions: 05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User: Agustina Bidarti
Date Deposited: 20 Feb 2020 02:00
Last Modified: 20 Feb 2020 02:00

Actions (login required)

View Item View Item