PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN APLIKASI GRABFOOD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Mahasiswa Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya Kampus Bukit Palembang)

ALPIOKA, M. KEVIN and Widad, Ahmad and Nofiawaty, Nofiawaty (2020) PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN APLIKASI GRABFOOD TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada Mahasiswa Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya Kampus Bukit Palembang). Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011381621181.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_61201_01011381621181_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (12MB) | Request a copy
Preview	Text RAMA_61201_01011381621181_0028125509_0008116904_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_61201_01011381621181_0028125509_0008116904_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (526kB) | Request a copy
	Text RAMA_61201_01011381621181_0028125509_0008116904_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (559kB) | Request a copy
	Text RAMA_61201_01011381621181_0028125509_0008116904_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (957kB) | Request a copy
	Text RAMA_61201_01011381621181_0028125509_0008116904_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (170kB) | Request a copy
	Text RAMA_61201_01011381621181_0028125509_0008116904_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (270kB) | Request a copy
	Text RAMA_61201_01011381621181_0028125509_0008116904_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (626kB) | Request a copy

Abstract

This study aimed to analyze the Influence of Advertising and Sales Promotion on GrabFood on Consumer Purchase Decision on Management Students of Faculty of Economics Sriwijaya University Palembang Campus. The sampling technique used in this research was non-probability sampling with a purposive sampling method. The data were collected with a questionnaire and distributed to 100 respondents. The data were analyzed by using the F test, t test, and multiple linear regression analysis. The results indicated that Advertising and Sales Promotion have significant effect on Customer Purchase Decision. In the multiple liniear regression analysis the dominant variable is Sales Promotion (X2) variable with a significance value of 0.000 and is the largest beta value (0.483).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Advertising, Sales Promotion, Purchase Decisions
Subjects:	H Social Sciences > HF Commerce > HF5437-5444 Purchasing. Selling. Sales personnel. Sales executives
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 7055 not found.
Date Deposited:	13 Aug 2020 05:02
Last Modified:	13 Aug 2020 05:02
URI:	http://repository.unsri.ac.id/id/eprint/32563

Actions (login required)

View Item