EFEKTIVITAS MEDIA SOSIAL BAGI USAHA PENYEDIA JASA TRANSPORTASI ONLINE (STUDI PENGGUNAAN LINE @ OLEH LAYANAN OJEK ONLINE GO-US DI UNIVERSITAS SRIWIJAYA, KAMPUS INDERALAYA)

ASTRAMA, MADE and Alfatih, Andy and Murti, Krisna (2019) EFEKTIVITAS MEDIA SOSIAL BAGI USAHA PENYEDIA JASA TRANSPORTASI ONLINE (STUDI PENGGUNAAN LINE @ OLEH LAYANAN OJEK ONLINE GO-US DI UNIVERSITAS SRIWIJAYA, KAMPUS INDERALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Social media is a tool or means used to convey messages from communicators to communicants or audiences who take advantage of technological developments. Along with the development of the human mindset, many are utilizing social media not only as a means of communication but also as a means for selling for example such as selling services. The purpose of this study is to find out how the effectiveness of line @ social media for businesses providing online transportation services that are operational at the Go-Us University in Sriwijaya University Inderalaya Campus. The theory used to measure the effectiveness of Social Media is the 4C theory put forward by Chris Heuer, founder of Social Media Club and new media innovators published in the book Engage (Solis, 2010). The parts of 4C in social media, namely: Context, Communicatio, Collaboration, Connection. The method applied is a quantitative method with descriptive analysis techniques. Data collection was carried out through questionnaires to 98 respondents who were Go-Us online motorcycle taxi service users at Sriwijaya University, Inderalaya campus. Based on data analysis conducted on 98 respondents who answered 14 questionnaire questions outlined from the 4 (four) dimensions used, 3 (three) dimensions can be concluded as in the Good category and 1 (one) dimension as the Fair category. Thus it can be concluded that social media line @ for Go-Us online transportation service providers operating in the environment of Sriwijaya University, Inderalaya campus is effective. Keywords: Effectiveness, Social media, online transportation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Media sosial, Transportasi online
Subjects:	H Social Sciences > HE Transportation and Communications > HE1-9990 Transportation and communications
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 6697 not found.
Date Deposited:	18 Aug 2020 07:18
Last Modified:	18 Aug 2020 07:18
URI:	http://repository.unsri.ac.id/id/eprint/33266

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