KOMUNIKASI PERSUASIF PADA FENOMENA CELEBRITY ENDORSEMENT (SELEBGRAM) DI KOTA PALEMBANG

RAMADHAN, M RACHMAD and Mahriani, Retna and Musdalifah, Farisha Sestri (2020) KOMUNIKASI PERSUASIF PADA FENOMENA CELEBRITY ENDORSEMENT (SELEBGRAM) DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled Persuasive Communication on the Celebrity Endorsement (Selebgram) Phenomenon in Palembang City. The purpose of this study is to determine persuasive communication on the phenomenon of celebrity endorsement (Selebgram) in the city of Palembang. The theory used in this study is the Persuasive Communication Theory according to Onong U. Effendy with five techniques, namely: association techniques, integration techniques, reward techniques, setup techniques and red herring techniques. The method used in this study uses qualitative methods by obtaining information from key informants and supporting informants. Data was collected by means of in-depth interviews and observations with two programmers, namely @aricikhuy and @dsyrhy. The results of this study indicate that the rewards technique most often used by celebrities because followers are easily given the lure of the item, the advantage of reward techniques is that the audience is easier to understand. Keywords: Persuasive Communication, Selebgram, Endorsement, Palembang, Aricikhuy, Desya Rahayu.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Persuasive Communication, Selebgram, Endorsement, Palembang, Aricikhuy, Desya Rahayu.
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: M RACHMAD RAMADHAN
Date Deposited: 26 Aug 2020 08:02
Last Modified: 26 Aug 2020 08:02
URI: http://repository.unsri.ac.id/id/eprint/33767

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