STRATEGI KOMUNIKASI BADAN NARKOTIKA NASIONAL KABUPATEN OGAN ILIR DALAM KAMPANYE SOSIAL DAMPAK PENYALAHGUNAAN NARKOBA DIKALANGAN REMAJA OGAN ILIR

SEPTI, AYU DWI and Azhar, Azhar and Andarini, Rindang Senja (2020) STRATEGI KOMUNIKASI BADAN NARKOTIKA NASIONAL KABUPATEN OGAN ILIR DALAM KAMPANYE SOSIAL DAMPAK PENYALAHGUNAAN NARKOBA DIKALANGAN REMAJA OGAN ILIR. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031181621018.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031181621018_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (17MB) | Request a copy
Preview	Text RAMA_70201_07031181621018_0027046505_0011028805_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (864kB) | Preview
	Text RAMA_70201_07031181621018_0027046505_0011028805_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (449kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_01_front_ref.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (986kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (205kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (487kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (189kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_07_ref.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (191kB) | Request a copy
	Text RAMA_70201_07031181621018_0027046505_0011028805_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This research is entitled "Communication Strategy of National Narcotics Agency Ogan Ilir Regency in the Social Campaign about The Impact of Drug Abuse among Ogan Ilir Teenagers". This study aims to determine the communication strategy of National Narcotics Agency (BNN) of Ogan Ilir Regency in carrying out social campaigns regarding the impact of drug abuse among Ogan Ilir teenagers. This study uses the theory of communication strategies from Cutlip, Center & Broom and descriptive qualitative methods with data obtained from in-depth interviews with two main informants and three additional informants, observation, literature study, and documentation. The results of this study indicated that the communication strategy carried out by the BNN in Ogan Ilir Regency to do social campaigns regarding the impact of drug abuse fulfill four elements in the communication strategy process. First, there was a defining the problem in the form of observation and attention to the problems that is occured. Second, planning or programming was quite good with the existence of program objectives and the existence of communicants, even though there is no SOP (Standard Operating Procedure) yet. Third, the existence of taking action and good communication such as message selection strategies, communicators, and communication channels. Fourth, there was program evaluation that has not been implemented optimally.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Badan Narkotika Nasional (BNN), Kampanye Sosial
Subjects:	P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 8108 not found.
Date Deposited:	22 Sep 2020 08:14
Last Modified:	22 Sep 2020 08:14
URI:	http://repository.unsri.ac.id/id/eprint/35432

Actions (login required)

View Item