PEMENUHAN KEBUTUHAN INFORMASI OTOMOTIF DICHANNEL YOUTUBE AUTONETMAGZ (STUDI KOMUNITAS KIJANG INNOVA LOVERS (KILERS) KORWIL PALEMBANG)

PRADANA A.M, DEO WAHYU and Budiarto, Gatot and Bafadhal, Oemar Madri (2021) PEMENUHAN KEBUTUHAN INFORMASI OTOMOTIF DICHANNEL YOUTUBE AUTONETMAGZ (STUDI KOMUNITAS KIJANG INNOVA LOVERS (KILERS) KORWIL PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Internet is an information and communication media that is giving significant impact in many aspects of individual. Youtube is one of a new media that involves internet to spread the information. Most of people use Youtube as a source of information. One of them is automotive. The objective of this study is to find out how Youtube act as source of information in automotive, especially in Youtube channel “ AutoMagz” under the community of Kijang Innova Lovers (KILERS) Palembang Area. Uses and Gratification is the principle theory of this study with perspective of cognitive, affective, and personal needed by integratively and freely. The method used is quantitative by using descriptive analysis. The data gathered by using questionnaire to 74 sample from the member of Kijang Innova Lovers (KILERS) Palembang Area. According to the data analysis toward 74 sample that consists 16 questions which describes into four aspects, 2 aspects categorize as very good and 2 other aspects categorize as good. In conclusion, the needed of automotive information in Youtube channel AutonetMagz is well qualified. Key word: Source of information, Youtube, Automotive

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kebutuhan Informasi, Youtube, Otomotif
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Users 9148 not found.
Date Deposited: 20 Apr 2021 02:25
Last Modified: 20 Apr 2021 02:25
URI: http://repository.unsri.ac.id/id/eprint/38529

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