STRATEGI HUMAS BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KETENAGAKERJAAN CABANG PALEMBANG DALAM MENINGKATKAN JUMLAH PESERTA PROGRAM JAMINAN HARI TUA

PUTRI, DELIA and Ermanovida, Ermanovida and Bafadhal, Oemar Madri (2020) STRATEGI HUMAS BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KETENAGAKERJAAN CABANG PALEMBANG DALAM MENINGKATKAN JUMLAH PESERTA PROGRAM JAMINAN HARI TUA. Undergraduate thesis, Sriwijaya University.

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Abstract

Public relations has an important role in a company that functions as a liaison between the company and the public or interested in it. As the number of workers in Indonesia increases, the welfare of the workers must be deferred. In terms of increasing the awareness of the workforce, BPJS Ketenagakerjaan implemented a strategy to increase the number of participants in the social security program, by conducting socialization by PR practitioners. Therefore Public Relations practitioners are required to carry out strategies to improve social security program participants BPJS Ketenagakerjaan. The purpose of this research is to find out how the BPJS Ketenagakerjaan Public Relations strategy is to increase the number of participants in the pension program. The theory used is Public Relations Strategy theory. This research uses a qualitative methods with data collection techniques by in-depth interview, observation and documentation. The results of this research are Public Relations of BPJS Ketenagakerjaan perform strategies in increasing the number of participants of social security programs by conducting socialization.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Humas, Public Relations, BPJS Ketenagakerjaan, Strategi
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD7088-7252 Social insurance. Social security. Pension
H Social Sciences > HX Socialism. Communism. Anarchism > HX519-550 Communism/socialism in relation to special topics
Divisions: Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Delia Putri
Date Deposited: 07 Jan 2021 04:30
Last Modified: 07 Jan 2021 04:30
URI: http://repository.unsri.ac.id/id/eprint/39118

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