IMPLEMENTASI PERATURAN DAERAH PROVINSI SUMATERA SELATAN NO 9 TAHUN 2016 PASAL 12 TENTANG PENYELENGGARAAN PEMASARAN PARIWISATA OLEH DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN

WINA PURBA, FETRA and Muhammad Sobri, Kiagus and Mardianto, Mardianto (2019) IMPLEMENTASI PERATURAN DAERAH PROVINSI SUMATERA SELATAN NO 9 TAHUN 2016 PASAL 12 TENTANG PENYELENGGARAAN PEMASARAN PARIWISATA OLEH DINAS KEBUDAYAAN DAN PARIWISATA PROVINSI SUMATERA SELATAN. Undergraduate thesis, University Sriwijaya.

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Abstract

This research entitled "Implementation of the Regional Regulation of South Sumatra Province No. 9 of 2016 Article 12 concerning the Implementation of Tourism Marketing By the Office of Culture and Tourism of the Province of South Sumatra". The purpose of this research is to explain how the implementation of tourism marketing policies by the Department of Culture and Tourism of South Sumatra Province. This research was analyzed using Ripley and Franklin's theory by using three dimensions, namely dimensions of compliance, dimensions of the fluency of routine functions, and dimensions of the performance and the desired impact. The method used in this research is a qualitative descriptive method. The research technique of collecting data was done through interviews, observation and documentation. The results of the research show that the implementation of tourism marketing in South Sumatra Province has not been maximized. This is due to the lack of budget funds for tourism marketing in the Province of South Sumatra, and the lack of tourism promotion in South Sumatra. In implementing the tourism marketing program the Department of Culture and Tourism first set out a standard operating procedure that is useful for marketing or promoting tourism objects in South Sumatra Province. If seen from the manifestation of the implementation of tourism marketing programs implemented by Department of Culture and Tourism already well, and achieving expected targets.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Implementation, Tourism marketing
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
T Technology > T Technology (General)
Divisions: 07-Faculty of Social and Politic Science > 63201-State Administration (S1)
Depositing User: Users 15 not found.
Date Deposited: 18 Jul 2019 03:52
Last Modified: 27 Jul 2019 03:34
URI: http://repository.unsri.ac.id/id/eprint/401

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