ANALISIS PERILAKU PASAR ANTAR LEMBAGA PEMASARAN DI KELURAHAN TIMBANGAN KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR : APLIKASI METODE SEQUENTIAL BARGAINING GAME

NOVITASARI, NOVITASARI and Maryadi, Maryadi and Adriani, Dessy (2020) ANALISIS PERILAKU PASAR ANTAR LEMBAGA PEMASARAN DI KELURAHAN TIMBANGAN KECAMATAN INDRALAYA UTARA KABUPATEN OGAN ILIR : APLIKASI METODE SEQUENTIAL BARGAINING GAME. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study are (1) to identify the pricing mechanism of farmers and traders in horticultural marketing and (2) to describe the strategy of the pricing mechanism pricing between farmers and traders in marketing institutions at Indralaya Utara District, Ogan Ilir Regency. This research was carried out in Timbangan village, North Indralaya subdistrict, Ogan Ilir regency by using the survey method. Respondents consisted of 22 farmers from 122 farmers who were taken purposive. The data in the tabulation are then described descriptively, analyzed quantitatively and qualitatively. The results showed that horticultural vegetable farmers in the timbangan village got the pay off as resultsing of selling their crops to traders. Based on the strategy of pricing mechanism, farmers begin compiling horticultural vegetables, starting the harvesting period, namely by selling farmers' crops to trader at the same price of Rp. 1,500 per individual commodity. Some strategies for developing and packaging horticultural vegetable products well and attractively, marketing using e-commerce in vegetable horticulture, establishing and developing village unit cooperatives and expanding market place as a means of marketing horticultural vegetable farmers. Keywords: behavior, pay off, trader, pricing

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Harga, Pedagang, Pengembalian (Pay off), Perilaku.
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 9732 not found.
Date Deposited:	18 Jan 2021 02:46
Last Modified:	18 Jan 2021 02:46
URI:	http://repository.unsri.ac.id/id/eprint/40265

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