REPRESENTASI MASKULINITAS PADA IKLAN L-MEN GAIN MASS 2020 VERSI DREAM DI YOUTUBE

SIAGIAN, WIDYA ANGELINA and Nisyak, Hoirun and Andarini, Rindang Senja (2021) REPRESENTASI MASKULINITAS PADA IKLAN L-MEN GAIN MASS 2020 VERSI DREAM DI YOUTUBE. Undergraduate thesis, Sriwijaya University.

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Abstract

Advertisement is a way to promote a product. The depiction of masculinity in the media, especially in advertising, is dynamic and unsteady. Among the advertisement that appear in the media, there is a L-Men ad that contain illustration of masculinity image. The media presents these images to be a concept that is not recognized by society and even develops in society. This research aims to find out the representation of masculinity in advertisement for supplement products and nutritional support intended for adult men. The method used in this research is qualitative method with a constructivism paradigm. The theory used is masculinity theory with Roland Barthes’ semiotic analysis in the form of two stage-significance, namely denotation, connotation, and myth. The finding of this research is that the masculinity shown in the dream version of L-Men Gain Mass advertisement tends to be traditional masculinity and masculinity that has been universally accepted by society before. Keywords: Representation, Masculinity, Advertisement, L-Men Gain Mass, Semiotic Roland Barthes

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Representasi, Maskulinitas, Iklan, L-Men Gain Mass Semiotika Roland Barthes
Subjects: P Language and Literature > P Philology. Linguistics > P99-99.4 Semiotics. Signs and symbols
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Widya Angelina Siagian
Date Deposited: 16 Feb 2021 05:41
Last Modified: 16 Feb 2021 05:41
URI: http://repository.unsri.ac.id/id/eprint/42413

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