PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROTI DI TOKO ROTI NENG’S BAKERY DAN CAFE INDRALAYA

SAPUTRA, DEDE YONAS and Nailis, Welly and Yunita, Dessy (2020) PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROTI DI TOKO ROTI NENG’S BAKERY DAN CAFE INDRALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine whether the price and product quality affect the decision to purchase bread at Neng's Bakery and Cafe Indralaya. This type of research is a quantitative descriptive study. The population in this study were buyers of Neng's Bakery and Cafe located in Indralaya. Sampling using convenience sampling. The independent variable in this study is price (X1), product quality (X2), while the dependent variable (Y) is consumer purchasing decisions. The method of collecting data using a questionnaire method.The analysis method used is descriptive analysis and multiple linear regression analysis with the SPSS program. Partially, price and product quality have a significant effect on consumer purchasing decisions at Neng's bakery and cafe Indralaya. Keywords: Price, Product Quality, and Consumer Purchase Decisions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Manajemen, Ekonomi
Subjects:	#2 Repository of Library Services > Documentation of Important Decrees (UU, PP, Permen etc)
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Users 10240 not found.
Date Deposited:	11 Feb 2021 06:25
Last Modified:	11 Feb 2021 06:25
URI:	http://repository.unsri.ac.id/id/eprint/42581

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