CITRA PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN NIVEA EXTRA WHITENING DEO)

PUTRI, MSY FARAH DWINTA and Azhar, Azhar and Murti, Krisna (2020) CITRA PEREMPUAN DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN NIVEA EXTRA WHITENING DEO). Undergraduate thesis, Sriwijaya University.

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Abstract

Advertising is one of the media that is very effective in influencing the mindset and behavior of its audience. Women are one of the examples often used as advertising objects with the aim of communicating the advertised products. Women are often described as weak, have sensitive emotions, and are always inferior to men. This study aims to see what image of women formed in the NIVEA Extra Whitening Deo ad. Researchers used Roland Barthes' semiotics approach as the main theory as well as documentation methods and library studies in data collection. The results of research in the NIVEA Whitening Deo advertisement showed that women can also go through whatever profession they want, women can also be equal to men, and can succeed with the profession they are involved in. Thus, the image of women depicted in the advertisement is the image of women who are strong, tough and self-defense. This can be seen from the profession and background of the model in the advertisement.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Perempuan, Objek Iklan, Citra, Iklan NIVEA Whitening Deo, Semiotika Roland Barthes
Subjects: H Social Sciences > H Social Sciences (General)
P Language and Literature > P Philology. Linguistics > P99-99.4 Semiotics. Signs and symbols
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Users 10898 not found.
Date Deposited: 04 Mar 2021 02:04
Last Modified: 04 Mar 2021 02:04
URI: http://repository.unsri.ac.id/id/eprint/43354

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