HUBUNGAN WORD OF MOUTH TERHADAP MINAT BELI SUBSCRIPTION NETFLIX

DESSYANA, EVA and Nisyak, Hoirun and Andarini, Rindang Senja (2021) HUBUNGAN WORD OF MOUTH TERHADAP MINAT BELI SUBSCRIPTION NETFLIX. Undergraduate thesis, Sriwijaya University.

[img] Text
RAMA_70201_07031281520199.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy
[img] Text
RAMA_70201_07031281520199_TURNITIN.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (6MB) | Request a copy
[img]
Preview
Text
RAMA_70201_07031281520199_0002037805_0011028805_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Preview
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (317kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (252kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (230kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (465kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_06.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (187kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_06_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (192kB) | Request a copy
[img] Text
RAMA_70201_07031281520199_0002037805_0011028805_07_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (534kB) | Request a copy

Abstract

Jasa layanan Streaming video-on-demand menarik banyak perhatian karena adanya kebebasan kontrol yang diberikan, dimana penonton bebas memilih acara sesuai dengan preferensi mereka. Salah satu perusahaan penyedia layanan straming video on demand adalah Netflix. Penelitian ini bertujuan untuk mengetahui bagaimana hubungan word of mouth terhadap minat beli subscription Netflix. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 73 mahasiswa Ilmu Komunikasi Universitas Sriwijaya dengan teknik analisa statistik deskriptif dan statistik eksplanatif menggunakan uji korelasi rank spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan signifikan yang bersifat positif antara word of mouth dan minat beli dengan koefisien korelasi sebesar 0,749. Adapun rata-rata tingkat pencapaian word of mouth dan minat beli adalah 82,5% dan 83%. Kata kunci: word of mouth, minat beli, video on demand

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: word of mouth, minat beli, video on demand
Subjects: P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
Divisions: 07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User: Eva Dessyana
Date Deposited: 05 Mar 2021 07:13
Last Modified: 05 Mar 2021 07:29
URI: http://repository.unsri.ac.id/id/eprint/43509

Actions (login required)

View Item View Item