TRANSFORMATION OF RELIGION-BASED ENTERPRISES IN 212 MART PALEMBANG

HAFIDH, AFDIL and Taqwa, Ridhah and Lidya, Eva (2019) TRANSFORMATION OF RELIGION-BASED ENTERPRISES IN 212 MART PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The title of this study is "Transformation of Religion-Based Enterprises in 212 Mart Palembang ". This research aims to (1) know the background formation, and (2) knowing the business management process of 212 Mart in Palembang. This research is a descriptive qualitative. the data types and sources obtained through primary data and secondary data with data collection techniques in the form of observations, interviews and documentation. This study research used Transformation of Habraken's perspective theory. The results of this research are indicate that (1) A desire arises to introduced and developed a business based on religion to compensate for the spread of conventional minimarkets. Started from business introduction develops into an awareness for resource management of human mobility. The Lifestyle changes occur due to environment influence that this facilitates are group needs within a religion based business. (2) The management process with a congregational system facilitate business implementation in adopting technology and imitates conventional minimarket. The Implementation of religious values makes a portion of the business used for the benefit of the people (almsgiving, zakat and the development of da'wah). Marketing problems can be resolved by enforcing mandatory spending monthly at 2,468 investors.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Transformation, Business, Based on Religion
Subjects: H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property
Divisions: 07-Faculty of Social and Politic Science > 69201-Sociology (S1)
Depositing User: Users 1376 not found.
Date Deposited: 15 Aug 2019 05:34
Last Modified: 15 Aug 2019 05:34
URI: http://repository.unsri.ac.id/id/eprint/4358

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