ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMILIH BIMBINGAN BELAJAR GANESHA OPERATION (GO) CABANG AHMAD DAHLAN PALEMBANG

LIANSYAH, MUHAMAD and Widad, Ahmad and Diah, Yuliansyah M. (2008) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN KONSUMEN DALAM MEMILIH BIMBINGAN BELAJAR GANESHA OPERATION (GO) CABANG AHMAD DAHLAN PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk 1) mengetahui Faktor-faktor apa saja yang mempengaruhi pengambilan keputusan konsumen dalam memilih bimbingan belajar Ganesha Operation cabang Ahmad Dahlan Palembang dan 2) mengetahui faktor yang paling dominan mempengaruhi keputusan konsumen dalam memilih bimbingan belajar Ganesha Operation cabang Ahmad Dahlan Palembang Hasil penelitian menjukkan ada delapan faktor yang mempengaruhi yaitu: faktor people, faktor place, faktor Service, faktor promotion, faktor price, faktor proses, faktor produk, dan yang terakhir adalah faktor biaya pendaftaran. Dari kedelapan faktor tersebut faktor people merupakan factor yang paling berpengaruh dalam pengambilan keputusan konsumen dalam memilih bimbingan belajar Ganesha Operation cabang Ahmad Dahlan Palembang

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Faktor-faktor yang mempengaruhi pengambilan keputusan konsu dan faktor People
Subjects: H Social Sciences > HB Economic Theory > HB135-147 Mathematical economics. Quantitative methods Including econometrics, input-output analysis, game theory
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mr. Muhammad Irwan
Date Deposited: 19 Mar 2021 03:42
Last Modified: 19 Mar 2021 03:42
URI: http://repository.unsri.ac.id/id/eprint/43758

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