PENGARUH PERSEPSI KONSUMEN TERHADAP LOYALITAS MEREK KACANG KULIT DUA KELINCI DI KOTA INDERALAYA

OCTAVIA.P, PARDAMEAN and Mahyunar, Mahyunar and Nazaruddin, Akhmad (2008) PENGARUH PERSEPSI KONSUMEN TERHADAP LOYALITAS MEREK KACANG KULIT DUA KELINCI DI KOTA INDERALAYA. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research are (1) to know the relations between Perception Consumer by brand loyalty for buying pea of Dua Kelinci brand and (2) to know the position pea of Dua Kelinci brand in Inderalaya consumer mind. The main instrument which is used for this research is questionnaire. Besides, documentary data which are obtained from magazines and internet are also used for this research. The results of research indicate that from fourth perception consumer variable which has already researched, only two among other things having an effect as statistic on to brand loyalty of pea of Dua Kelinci brand. They are promotion (X3) and place (K*). Those variable represent strong enough relations on relate brand loyalty pea of Dua Kelinci brand. Inderalaya consumers has been to learn and know with pea of Dua Kelinci brand. lt proved from this brand position which have been place which enough extensive or it can be say that consumers could knew or conscious this brand without need some help. To learn and understand perception consumers by pea of Dua Kelinci brand, researcher gives some suggestions to company Dua Kelinci marketing sides, for example doing more innovations and increasing promotion activity to wide the marketing Communications. The marketing Communications is very important so that customer’s loyalty toward brand of a product.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Perception Consumer and Brand Loyalty
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	23 Mar 2021 03:53
Last Modified:	23 Mar 2021 03:53
URI:	http://repository.unsri.ac.id/id/eprint/44042

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