SISTEM PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) MELALUI LEMBAGA UPPB DAN NON UPPB DI DESA SIMPANG GEGAS TEMUAN KECAMATAN TIANG PUMPUNG KEPUNGUT KABUPATEN MUSI RAWAS

SIHOMBING, DEA LAROSA and Wildayana, Elisa and Thirtawati, Thirtawati (2021) SISTEM PEMASARAN BAHAN OLAHAN KARET RAKYAT (BOKAR) MELALUI LEMBAGA UPPB DAN NON UPPB DI DESA SIMPANG GEGAS TEMUAN KECAMATAN TIANG PUMPUNG KEPUNGUT KABUPATEN MUSI RAWAS. Undergraduate thesis, Sriwijaya University.

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Abstract

The purposes of this study were : (1) Describe marketing system of rubber processed material (Bokar) Throug UPPB and Non UPPB Institution in Simpang Gegas Temuan Village Tiang Pumpung Kepungut Sub-District Musi Rawas, (2) Analyzing margins and efficiency levels and the price part received by rubber farmers in rubber marketing in Simpang Gegas Village Findings and (3) Analyzing factors influencing farmers' decisions in choosing rubber marketing channels. This research was conducted in Simpang Gegas Village in December 2020 with 6 farmers as members of UPPB Institution and 48 farmers as non-members of UPPB Institution. The method used in this research is the survey method. The sample withdrawal method is a stratified random sampling method with proportional allocation. Quantitative data analysis is done by tabulation method processed using excel program. Qualitative data is presented in descriptive form to support quantitative data. The data processing method also uses binary logistic regression test to find the relationship between binary response variable (y) and predictor variable (x) and continued with wald test. Marketing channels in Simpang Gegas Temuan Village there are two marketing channels. Only UPPB Institutions fullfill the nine marketing functions, namely planning function, purchasing function, offering function, standardization function, storage function, transportation function, spending function, communication function and risk taking function. The efficiency level of UPPB Ragas Jaya marketing institute is 10.30 percent, in marketing institution I is 13.67 percent, marketing institution II is 16.11 percent, marketing agency III is 15.40 percent. The average marketing margin value of marketing institutions is Rp 2,815/kilogram and the average profit margin value is Rp 1,706/kilogram. Keywords : bokar, collectors, efficiency, marketing, UPPB institutions

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	bokar, efisiensi, lembaga UPPB, pedagang pengumpul, pemasaran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 11425 not found.
Date Deposited:	29 Mar 2021 01:57
Last Modified:	29 Mar 2021 01:57
URI:	http://repository.unsri.ac.id/id/eprint/44313

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