ANALISIS PENGARUH BAURAN PROMOSI PT. BANK DANAMON TBK DI PALEMBANG TERHADAP KEPUTUSAN MENABUNG DI TABUNGAN DANAMON

MARTEN, FARLY and Wahab, Zakaria and Nofiawaty, Nofiawaty (2010) ANALISIS PENGARUH BAURAN PROMOSI PT. BANK DANAMON TBK DI PALEMBANG TERHADAP KEPUTUSAN MENABUNG DI TABUNGAN DANAMON. Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61201_01053110020.pdf] Text
RAMA_61201_01053110020.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (38MB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_01_front_ref.pdf]
Preview
Text
RAMA_61201_01053110020_0014075702_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.

Download (9MB) | Preview
[thumbnail of RAMA_61201_01053110020_0014075702_02.pdf] Text
RAMA_61201_01053110020_0014075702_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (6MB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_03.pdf] Text
RAMA_61201_01053110020_0014075702_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (2MB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_04.pdf] Text
RAMA_61201_01053110020_0014075702_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (10MB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_05.pdf] Text
RAMA_61201_01053110020_0014075702_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (6MB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_06.pdf] Text
RAMA_61201_01053110020_0014075702_06.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (789kB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_07_ref.pdf] Text
RAMA_61201_01053110020_0014075702_07_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (740kB) | Request a copy
[thumbnail of RAMA_61201_01053110020_0014075702_08_lamp.pdf] Text
RAMA_61201_01053110020_0014075702_08_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.

Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk 1) mengetahui pengaruh bauran promosi terhadap keputusan nasabah untuk menabung dan 2) mengetahui variable bauran promosi yang paling dominan pengaruhnya terhadap keputusan menabung. Hasil penelitian ini menunjukan bahwa bauran promosi mempengaruhi keputusan nasabah untuk menabung. Dari ke empat variabel bauran promosi hanya tiga yang mempengaruhi keputusan nasabah untuk menabung secara signifikan. Variabel bauran promosi yang paling dominan mempengaruhi keputusan nasabah untuk menabung adalah periklanan dan personal selling. Agar nasabah tertarik untuk menabung, Bank Danamon harus meningkatkan jumlah iklan Tabungan Danamon. Selain itu, Bank Danamon harus meningkatkan kemampuan personal selling karyawannya.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Bauran Promosi dan Keputusan Menabung
Subjects: H Social Sciences > HG Finance > HG1660 Bank accounts. Bank deposits. Deposit banking
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Tiara Hilda Safitri Rts
Date Deposited: 01 Apr 2021 03:24
Last Modified: 01 Apr 2021 03:27
URI: http://repository.unsri.ac.id/id/eprint/44702

Actions (login required)

View Item View Item