PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT DENGAN MENGGUNAKAN FRAMEWORK OF DYNAMIC CRM PADA TOKO VELG ZEPHYR RACING PALEMBANG

HARAKUSUMA, HYOGA and Ruskan, Endang Lestari (2021) PENERAPAN CUSTOMER RELATIONSHIP MANAGEMENT DENGAN MENGGUNAKAN FRAMEWORK OF DYNAMIC CRM PADA TOKO VELG ZEPHYR RACING PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Information technology that is increasingly developing encourages every company or agency to follow its developments, especially business people in order to be able to compete in the world market and be able to follow developments to advance their businesses. One of them is in the field of online sales (E-Comerce) or usually called the Online Shop. The increasing number of internet users today makes business people including the zephyr racing wheel shop or better known as the Zephyr wheel shop, which is a company engaged in the business of selling wheel equipment and car tires from all types of four-wheeled vehicles trying to take advantage of the market share on the internet. In marketing its products, zephyr itself already has a website to market the products available in stores. Online purchases are also available, but the process is still not optimal. There are no features to keep customers comfortable. For this reason, in solving these problems an application of Customer Relationship Management (CRM) is used using the Framework of Dynamic and to support the creation of long-term customer relationships that are more practical, additional applications are needed, additional applications used are the WhatsApp application.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Customer Relationship Management (CRM), Framework Of Dynamic, Online Sales, WhatsApp Application.
Subjects: T Technology > TA Engineering (General). Civil engineering (General) > TA177.4-185 Engineering economy
T Technology > TA Engineering (General). Civil engineering (General) > TA190-194 Management of engineering works
T Technology > TA Engineering (General). Civil engineering (General) > TA197-198 Engineering meteorology
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Hyoga harakusuma
Date Deposited: 06 Apr 2021 07:43
Last Modified: 06 Apr 2021 07:43
URI: http://repository.unsri.ac.id/id/eprint/44731

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