PENGARUH KUALITAS PRODUK TERHADAP PERSEPSI KONSUMEN PADA LAPTOP MEREK TOSHIBA (STUDI KASUS DIKALANGAN MAHASISWA UNSRI, INDERALAYA)

PRATIWI BB, KATRIN and Mahyunar, Mahyunar and Nazaruddin, Akhmad (2010) PENGARUH KUALITAS PRODUK TERHADAP PERSEPSI KONSUMEN PADA LAPTOP MEREK TOSHIBA (STUDI KASUS DIKALANGAN MAHASISWA UNSRI, INDERALAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh kualitas produk terhadap persepsi konsumen pada laptop merek Toshiba dan 2) mengetahui variabel apa yang paling dominan dari kualitas produk laptop Toshiba yang berpengaruh terhadap persepsi konsumen Hasil penelitian menunjukkan bahwa dari sampel sebanyak 100 responden yang menggunakan laptop Toshiba maka dari lima variabel yang diujikan yaitu performance, conformance, features, Service, dan durability, hanya satu variabel yang tidak mempunyai pengaruh terhadap persepsi konsumen yaitu conformance. Untuk melakukan penelitian selanjutnya agar dapat lebih sempurna lagi, maka penulis menyarankan untuk membandingkan antara laptop merek lainnya misalnya Acer, Axioo, Compaq, Hp dan lain-lain sehingga akan diperoleh hasil yang dapat dibandingkan dengan hasil penelitian ini. Kata Kunci: Kualitas Produk, Laptop Toshiba, dan Persepsi Konsumen

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Kualitas Produk, Laptop Toshiba, dan Persepsi Konsumen
Subjects: H Social Sciences > HF Commerce > HF1014 Balance of trade
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs. Elly Suryani
Date Deposited: 21 Apr 2021 01:49
Last Modified: 21 Apr 2021 01:49
URI: http://repository.unsri.ac.id/id/eprint/45443

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